The audience will hear from entrepreneur Liz Powers, artist Aimee Hofmann, and corporate real estate leaders from Pfizer, State Street, and Oracle on why art is good for business. Liz will take the audience on her journey as a social worker who identified extreme inequities in the workforce and art market, developed a “business for good” model with her company ArtLifting, and partnered with 415 corporations to generate millions of dollars in income for individuals experiencing homelessness and disabilities. The speakers will connect artists’ innovative practices with the needs and goals of corporate real estate professionals (drawing talent, sparking creativity, promoting diversity, or elevating their brand). While gaining insights from the presenters, the audience will learn from each other, as they share how they make their values visible and participate in ESG and disability inclusion initiatives in their roles as corporate real estate professionals.

Learning Objectives:

  1. Learn how to create a corporate art strategy that supports multiple business goals including employee recruitment & retention, disability inclusion, brand building, and corporate social responsibility. (Have an “easy button” for the “S” in ESG and for return to office.)
  2. Gain knowledge on the inequalities in the art market and how purchasing artwork can make a social impact. Participants will be able to evaluate artwork vendors for efficiency and ease of partnership along with uniqueness of artwork and payment model to artists.
  3. Discover how artwork can be a valuable bridge to educate and engage employees, customers, suppliers and the community.

Moderator: 

Liz Powers, Co-Founder & CEO at ArtLifting

Panelists: 

  • Karen Faison, Assistant Vice President at State Street
  • Aimee Hofmann, Artist at Aimee Hofmann Fine Art
  • Laurie Rothenberg, Assistant General Counsel, Real Estate at Pfizer
  • Don Watson, Senior Vice President, Global Real Estate & Facilities Management at Oracle