Every business owner concentrates on what sets you apart from the competition – your unique product or service; the use of cutting-edge technology; or how you’ve integrated an Environmental, Social & Governance (ESG) framework into your business. Disability-Owned Business Enterprises (DOBEs) also have the unique opportunity to weave their own personal disability story into their marketing strategy. This session will explore the effective use of personal storytelling as a strategic method for inspiring authentic and memorable client connections.

Learning Objectives:

  1. Discover how personal storytelling can enhance your current marketing strategy and help differentiate you from the competition.
  2. Gain insight into personal stories that capture attention and inspire potential clients.
  3. Learn how to craft your own compelling business narrative that can help launch a lasting client relationship.

Moderator:

Derek Cantey, Senior Supplier Diversity Manager at Wells Fargo

Panelists: 

  • Shaun Jones, Global Senior Director, Procurement, Economic Inclusion & Supplier Diversity at Mondelez International
  • Aura McCracken-Byrd, Director, Supplier Diversity at Comcast NBC Universal 
  • Jennifer Willey, Founder and CEO at Wet Cement 
  • Joyce Bender, CEO at Bender Consulting