Maximizing momentum requires a clear demonstration that your company’s accessibility efforts are producing measurable and sustainable value. Whether it’s the digital accessibility of content and systems; inclusive design in your corporate offices; or employee and customer experiences, quantifying results is part of the process toward building global accessibility maturity. This session will explain how to know what to measure and how to leverage the data to increase enterprise support for your accessibility program.
Learning Objectives:
- Learn best practices for quantifying long-term accessibility outcomes – using maturity models and improvements in employee and customer experiences.
- Identify strategies for how organizations can examine their business model to understand how to effectively reach, connect with, and serve people with disabilities across the globe.
- Gain insights on driving value through brand recognition, earnings, and profits by integrating and quantifying accessibility practices.
Moderator:
Elodie Fichet – Head of Brand Accessibility at Amazon
Panelists:
- Melissa Sape – Digital Accessibility & Accommodations Service Manager at Dow Chemical Company
- Kate Kalcevich – Head of Accessibility Innovation at Fable
- Gurpreet Kaur – Vice President of Accessibility & Inclusive Design at MasterCard
- Adrian Ledda – Head of Inclusive Game Design at Activision Blizzard