An organization’s greatest resource is its people, and the stories of your people are powerful tools for recruiting and retaining talent, connecting with customers and building brand equity, and creating a culture of belonging. Employee/Business Resource Groups (E/BRGs) can amplify the voices of your organization by working with marketing/communications colleagues to integrate accurate, affirming, and authentic personal narratives into your corporate storytelling strategy for maximum impact. This session will examine techniques for how E/BRGs and marketing/communications teams can highlight individual experiences of people with disabilities to craft compelling narratives that resonate with diverse audiences.
Learning Objectives:
- Understand how to identify compelling personal narratives within your organization and create welcoming and accessible channels for individuals to share their stories.
- Learn techniques for effectively incorporating compelling personal narratives into communications strategies.
- Explore methods for handling diverse perspectives responsibly and effectively to ensure messaging campaigns are accurate, affirming, and authentic to the subject as well as impactful to the audience.
Moderator:
- Jenna McMullin – Vice President of Space Communications at Lockheed Martin Corporation
Panelists:
- Austin Alpern – Senior Business Consultant – Americas Disability BRG Leader at Ernst & Young
- Shivani Annirood – Corporate Communications Manager at TD Bank
- Kiki Ehlers – Director of Communications at Wabtec Corporation
- Victoria Lim – Senior Manager, Corporate Communications at Experian
- Joanna Del Orbe Mejia – Communications & Enablement Specialist at Salesforce