Accessibility is an increasingly important factor when it comes to a corporation’s brand sentiment. A recent study showed that 39% of users expect brands to ensure that content is accessible to those with disabilities.  This session offers practical guidance for prioritizing accessibility across various social platforms, strategies for educating teams, and leveraging the power of artificial intelligence (AI) to create content that everyone can access. 

Learning Objectives: 

  1. Explore accessibility best practices tailored for major social media platforms including LinkedIn, Instagram, Threads, Facebook, X, and TikTok. 
  2. Learn strategies for incorporating accessibility guidelines into creative briefs along with tactics for motivating and educating social media teams to prioritize accessibility in content creation. 
  3. Discover how to leverage AI to create inclusive content responsibly and effectively. 

Moderator:  

  • Austin Balaich – Creative Director at Sorenson Communications 

Panelists: 

  • Jennison Asuncion – Head of A11y Engineering Evangelism at LinkedIn 
  • Angela Barker – Director of Accessibility at UKG
  • Steve Ducos – Head, Inclusive Marketing & Media Capability at Johnson & Johnson
  • Kellie Mater – Chief Marketing Officer at CAI