Self-identification campaigns enable organizations to better understand their global workforce, facilitate dialogue, and create programs that support diverse employees. Employees with disabilities, however, might be reluctant to self-identify for a variety of valid reasons. A disability-focused self ID campaign can help shape the narrative surrounding global self-identification and inspire employee participation. This session will explore the basics of building a disability self ID campaign, including how to secure legal and leadership support; create effective marketing through storytelling; and considerations on how to collect and report data.
Learning Objectives:
- Define self-identification and self-disclosure and gain an understanding of how effective self-disclosure through storytelling can translate to increased rates of voluntary and confidential self-identification.
- Learn best practices for effective global self ID campaigns, including selecting a platform for data collection, crafting an enterprise communications campaign, navigating legal and privacy considerations, and establishing governance for appropriate data stewardship and transparency.
- Identify internal stakeholders who can play a pivotal role in self ID initiatives, including Legal, Human Resources, Corporate Communications, and Employee/Business Resource Groups, and strategies for effective collaboration to maximize impact.
Moderator:
- Jennifer Williamson: Senior Director Culture and Diversity at Regeneron Pharmaceuticals
Panelists:
- Ann Anaya – SVP & Chief Diversity, Equity, and Inclusion Officer at Cencora
- Dennis Malinis – Director for Global Disability Inclusion at Expedia
- Damu McCoy – Executive Vice President, Head of Talent Acquisition at Wells Fargo
- Hillary Wool – Partner at Boston Consulting Group