What is accessibility, and why is it important? If you or others inside your organization are asking these questions, then it’s time to learn the basics for building an effective enterprise accessibility program. This session examines the basics of accessibility, including defining key terms, identifying who benefits from accessibility and how, the fundamentals of accessibility standards and guidelines, and where to begin in building a business case for an increased focus on accessibility inside your company
Learning Objectives:
- Gain an understanding of basic accessibility terminology and the fundamentals of standards such as the Web Content Accessibility Guidelines (WCAG).
- Explore the different ways in which accessibility manifests for and benefits individuals with a variety of disabilities, including deaf/hard of hearing, blind/low vision, mobility, and neurodivergent.
- Discover key concepts for getting accessibility going at your company, including creating a culture of accessibility, getting leadership support, and establishing an operating model.
Moderator:
- Wade Lagrone, Chief Marketing Officer at Evinced
Panelists:
- Anna Beninger – Vice President, Diversity, Equity & Inclusion at Liberty Mutual
- Melody Shea – Employee Relations Director at Ally Financial
- Kerry Stith – Accessibility Director at PNC Financial Services
- Ki Kwang Sung – CBDO at Dot Inc.