The Sony Group’s lead product and service designers collaborate to lay out clear in-house standards for optimal user-friendliness. User interface design standards and knowledge resources are also available on Sony’s internal portal site, which provides all Sony Group employees access to a unified set of standards documentations, including accessibility requirements. Sony sites in Japan, North America, Europe, India, China, and other locations around the world also work together to establish systems and environments for usability and accessibility testing. Sony makes the user perspective an integral part of product development from the initial stages onward and continues to conduct user research through home visits and interviews across the globe. And the process continues through Sony’s internal “User Experience (UX) Research Program.” This program allows interested employees to participate in usability testing and online surveys. Through this framework, Sony propels the in-house usability testing process and accelerates improvements in user-friendliness, including experiences for users with disabilities.