To emphasize the power of accessibility, an email campaign along with digital posters were broadcast on FMR India televisions. The digital campaign was accompanied by an event to let Fidelity associates know about the Enable Journey and have them contribute or participate in a manner of their choice. Fidelity also launched a disability etiquette training module. #FidelityIndia and Fidelity Center for Applied Technology (FCAT) hosted an 8-week Fidelity AssisT-athon ’19, an ideathon focused on assistive technology for people with cognitive disabilities, launched in partnership with NASSCOM, a not-for-profit IT industry association. The grand finale featured Fidelity leaders from across the globe, and industry accessibility advocates.