In the midst of the unprecedented environment that all businesses are currently navigating—and will continue to be navigating for the foreseeable future—few would argue that opportunities to deliver improved business performance are now more important than ever. Similarly, at a time when society is calling on all organizations, especially businesses, to be inclusive, a clear way to demonstrate a commitment to inclusion and equality for a group that comprises one in four U.S. adults would seem to be an obvious choice for any CEO.

As the U.S. celebrates the 30th anniversary of the Americans With Disabilities Act (ADA) today, we offer a simple solution for CEOs to take a meaningful step forward in advancing inclusion for a segment of the U.S. population that totals more than 60 million people of every race, ethnicity, sexual orientation, and gender identity—a minority group that anyone can join at any time. We respectfully call on all CEOs to have their company participate in the Disability Equality Index (DEI), the leading corporate benchmarking tool for disability equality.

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