Companies are more engaged with the disability community than ever; incremental gains in philanthropic support, community outreach, and targeted marketing suggest that companies around the world are factoring disability into their community impact strategies.

Many companies are backing this up with commitments to ensure that social media posts and smartphone apps are accessible to users with disabilities.

The annual percent of participating companies that…

• Have a formal program(s) in place to understand how to address the needs of the disability community
  • 2024 Multimarket: 90%
  • 2024 U.S. Market: 92%
  • 2023 U.S. Market: 85%
  • 2022 U.S. Market: 83%
• Market directly to the disability community by authentically depicting people with disabilities at in their internal or external marketing and/or advertising materials
  • 2024 Multimarket: 77%
  • 2024 U.S. Market: 80%
  • 2023 U.S. Market: 72%
  • 2022 U.S. Market: 70%
• Have a plan to ensure that social media postings are accessible
  • 2024 Multimarket: 69%
  • 2024 U.S. Market: 71%
  • 2023 U.S. Market: 60%
  • 2022 U.S. Market: 55%
• Publicly support or help shape external national or local initiatives around disability inclusion practices in calendar year 2023
  • 2024 Multimarket: 63%
  • 2024 U.S. Market: 68%
  • 2023 U.S. Market: 59%
  • 2022 U.S. Market: 59%
• Have an accessibility statement posted on their public-facing website
  • 2024 Multimarket: 65%
  • 2024 U.S. Market: 67%
  • 2023 U.S. Market: 58%
  • 2022 U.S. Market: N/A
• Have a smartphone app and have audited their app for digital accessibility
  • 2024 Multimarket: 31%
  • 2024 U.S. Market: 44%
  • 2023 U.S. Market: 34%
  • 2022 U.S. Market: 37%