Raytheon Company (now part of Raytheon Technologies) launched the #iCount Self-Identification campaign, leveraging videos with employee testimonials, employee blogs, and e-mails from senior leaders to demonstrate the commitment to create an environment where everyone believes that every employee counts. In this campaign, whether or not you have a disability, your choice to disclose a disability status says, “I count.” It also sends the message to others that they count, too. As a follow-on to that campaign, Raytheon continues to share messages that show the value of self-identification from leaders and members of the Raytheon Alliance for Diverse Abilities (RADA) employee resource group.
