Leading marketers commit to accelerating change within their organizations by advancing representation, employment and accessible content in marketing and communications
NEW YORK; Oct. 25, 2023 – Accenture (NYSE: ACN), a leading global professional services company, and TD Bank, America’s Most Convenient Bank®, today announced the formation of a cross-industry coalition of Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs) powered by Disability:IN, a leading global organization driving disability inclusion and equality in business. The coalition aims to accelerate disability inclusion across the marketing and communications professions at large by delivering on six shared objectives. Coalition members include CMOs and CCOs from Disability:IN’s partner companies such as Adobe, Experian and SAP.
According to the World Health Organization (WHO), an estimated 1.3 billion people, or 16% of the global population, are living with disabilities. Accenture has studied the advantages of disability inclusion since 2018, and its soon-to-be-released study indicates that champions—companies that are going above and beyond in the disability inclusion space—are approximately 25% more likely to outperform their peers in productivity as measured by revenue per employee. However, many organizations seek guidance in adopting sustained disability inclusion practices within their own marketing and communications departments and within their marketing-related content.