Marketers and communicators have the power to shape the public understanding and perception of disability. While people with disabilities are increasingly being represented in media and marketing campaigns, work is still needed to ensure that this representation is accurate, affirming and authentic. This session will explore several inclusive marketing campaigns from around the globe and discuss what worked and where there are opportunities for growth.
Learning Objectives:
- Gain guidance on involving people with disabilities, such as Employee Resource Group members, in the planning process from start to finish, including during casting, with intersectionality in mind.
- Consider how to build cross-functional teams to advance disability inclusion with intentionality.
- Learn how to ensure that disability is included as an intersectional facet within every global market segment.
Moderator:
Scott Hoesman, CEO InQuest Consulting
Panelists:
- Elaine Carroll, Program Manager at Google
- Joanna Del Orbe, Communications & Enablement Specialist at Salesforce
- Lamia Drew, Global Director, Inclusive Technology & Accessibility at Estée Lauder Companies
- Shelby Mitchell, Head of Digital Accessibility at Discover