Disability:IN CMO & CCO Coalition

CMO & CCO Coalition

Driving Access and Inclusion in Marketing and Communications

Read the Full Press Release

About the Coalition

Disability:IN’s Chief Marketing Officer (CMO) and Chief Communications Officer (CCO) endeavors to accelerate disability inclusion across the marketing and communications professions at large.

Members of the coalition are committed to focusing on measurable and tangible actions related to six shared objectives across the marketing and communications profession and their respective organizations:

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1. Representation

Facilitating the accurate, affirming, and authentic representation of people with disabilities throughout marketing and communications.

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2. Education

Fostering awareness and continued learning on accessibility and inclusion best practices in marketing and communications.

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3. Employment

Creating and sustaining marketing and communications employment opportunities for people with disabilities.

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4. Thought Leadership

Act as thought leaders in this space to elevate the conversation on disability inclusion into the mainstream.

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5. Accessibility Content

Developing strategies for advancing accessible content in marketing and communications.

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6. Community

Amplifying and expanding coalition membership as well as creating an open community of progress to share and learn about best and evolving practices.

Coalition members and their teams will regularly convene to advance the six shared objectives, including at the annual Disability:IN Global Conference & Expo, to share progress on workstreams, learnings from their organization’s disability inclusion efforts, and to analyze initiatives and trends focused on disability inclusion in marketing and communications.

Disability:IN Accessible Marketing Resources

Icons in navy blue and neon green color palette: image alternative text, zoom call with transcript, closed captions, video with audio description, hyperlink, #CamelCase, and checklist with GAAD toolbox at the bottom.

Social Media  Accessibility
Best Practices

Social media is an essential channel for daily communication and connection for most people. This checklist is designed to help each of us create social content that everyone can access. 

Explore Social Media Best Practices
Israel, a Blind man, listens to his phone at a corporate office booth.

Creating Accessible Social Media Content

Social media is a critical component of inclusive communications. Here are some ways you can make your social media communications more inclusive and accessible.

Make Your Social Media More Accessible
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Digital Accessibility
Best Practices

Digital accessibility is at the intersection of everything – each of us has a role to play in building a more accessible world. Check out these resources for advancing your digital accessibility journey.

Read the GAAD Best Practices
"You Belong" in white text against navy background featuring five diverse individuals with disabilities. Disability:IN.

Disability Inclusion Posters

Often companies ask for ways to build a culture of inclusion, especially around key disability-related dates. These digital posters and social graphics are a great way to promote disability inclusion and raise awareness.

Download the Inclusion Graphics

Resource Hub



The Disability Inclusion Imperative

Updated research from Accenture and Disability:IN reveals that companies that lead in disability inclusion drive more revenue, net income and profit.

Access the 2023 Accenture Report

Global Accessibility Practice

Accenture offers a broad portfolio of services to help their clients operate and optimize user experiences to deliver breakthrough growth at scale.

View Accenture Accessibility Practices


Create and Verify PDF Accessibility in Acrobat Pro

Use Adobe Acrobat to make PDFs meet the common accessibility standards, such as Web Content Accessibility Guidelines (WCAG) 2.0 and PDF/UA (Universal Access, or ISO 14289).

Explore Acrobat Accessibility

Speech to Text in Premiere Pro

Automatically generate transcripts and add captions to your videos to improve accessibility with Speech to Text in Premiere Pro.

Explore Video Accessibility in Premiere Pro

Color Contrast Analyzer

Test color palettes against WCAG standards to ensure color contrast accessibility in your designs.

Explore Color Contrast Accessibility


Glossary of Neurodiversity-Associated Terms and Phrases

A compilation of key terms and phrases to help users better understand neurodiversity. As the terminology continues to evolve, this glossary will be revised to allow for additional developments.

View the Neurodiversity Glossary

Tips to Kick Off Your Organization’s Diversity Recruitment Strategy

An emphasis on diversity and inclusion is at the core of the modern workplace. Discover the elements of an effective diversity recruitment strategy and achieve internal and external support.

View the CAI Recruitment Blog

Watch this on-demand LinkedIn Live Event and learn from CAI’s 3 speakers who share their personal experiences on how to effectively integrate neurodiversity and make it a key consideration in an organization’s culture.

Watch the Neurodiversity at Work Webinar
Learn About CAI Neurodiverse Solutions
Watch the Breaking Barriers Webinar

How to Build an Inclusive Physical Workplace with Universal Design

Learn About Workplace Accessibility
Current Global

Current Global

Accessible by Design Microsite

This website has been created to inform and inspire communications professionals around the world interested in committing to make their work Accessible by Design.

View Accessible by Design


Experian is proud to be a Best Workplace for People with Disabilities according to the Disability Equality Index®. Roselyn M. shares her experience in the workplace and how Experian’s culture of inclusion celebrates teammates bringing their whole selves to work.

Explore Roselyn’s Experience

Experian’s partnership with Disability:IN and Inclusion Works is helps Experian to find solutions to bring about financial inclusion for all. Learn more about Experian’s commitment to the disability community here.

View the Experian Partner Spotlight

Experian wants to shine a light on Diversity, Equity, and Inclusion, so in today’s Inclusion-Forward interview, we focus on Inclusion for people with disabilities. For WeCo’s founder, Lynn Wehrman, living with a disability is something she recognizes as expertise.

Access the Small Business Matters Podcast Video

Ways Experian Honors Our Disability Community

Check out some ways Experian has supported and celebrated the disability community.

Learn How Experian Honors Disability


Measuring disparities in employment outcomes for individuals with disabilities is a crucial step in fostering a more equitable and inclusive workforce. This research note aims to illuminate these disparities within the United States (US), examining representation across dimensions such as industry, occupation, leadership roles, and interest in remote work.

Read LinkedIn’s Disability Status and Work Report


2024 Anthem Awards

Salesforce’s technology empowers thousands with disabilities to be self-reliant and support their families. The project underscores the importance of a diverse workforce for inclusive tech solutions.

View the Anthem Awards

Get Started with Web Accessibility

Learn what accessibility is and how to make websites and apps accessible to people with disabilities in this Salesforce Trail.

Access Salesforce Web Accessibility Module

Salesforce Inclusive Design

Foster innovation with these top inclusive design principles.

Access Salesforce Inclusive Design Module

Salesforce Accessible Digital Content

Develop accessible digital content with this Salesforce module.

Access Salesforcesive Accessible Content Module

Salesforce Dreamforce Accessibility Guide

Explore how to navigate Salesforce’s Dreamforce Conference.

View the Dreamforce Accessibility Guide


AHA! Moments in D&I: A D&I Video Series

Listening, learning, and engaging are key to improving inclusive behaviors. The “AHA! Moments in D&I” video series promotes diversity and inclusion themes that are top-of-mind for people across the globe.

View the SAP Video Series

Diversity & Inclusion Report

SAP is creating a unique culture where everyone can be their authentic selves and connect with each other.

Access the SAP D&I Report


SignVideo by Sorenson Launches Partnership with Leicestershire Fire and Rescue Services

Sorenson, the leading language services provider of inclusive communication services for Deaf, hard-of-hearing, and diverse people, today announced a partnership with Leicestershire Fire and Rescue Services (LFRS) in the U.K. through SignVideo by Sorenson to make emergency services fully accessible to people who are Deaf. 

View the Sorenson Press Release

Accessible Language Solutions for Business

More than a mandate or buzzword, accessibility is your path to opportunity. See how easy it is to reach customers, employees, and partners with inclusive solutions. 

Learn About Sorenson’s Enterprise Solutions
TD Bank. America's Most Convenient Bank.

TD Bank

Equity Resource Hub: Inclusive Personas

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps designers to understand users’ needs, experiences, behaviors and goals.

View the Inclusive Persona Template

Equity Resource Hub: Equity Considerations

​​​​These considerations reflect the types of questions, statistics, and priorities that should be centered in the research, ideation and solutioning to create more equitable solutions. Each category will have questions for your team to consider as you compile additional research, ideate, design and develop during your solutioning process.

View the Equity Considerations


How to Make Meetings Accessible for Everyone

Diversity, Equity, Inclusion & Belonging (DEI&B) has become a top priority, but there’s still one aspect that often gets overlooked: accessibility. Learn how to make meetings accessible for all.

Access the Meeting Accessibility Guide

UKG Releases Report on Digital Accessibility in the Workplace

UKG (Ultimate Kronos Group) announced today “The State of Workplace Disability Inclusion & Digital Accessibility,” a report on how an increase in remote work caused by COVID-19 has affected companies’ efforts to improve digital accessibility for employees with disabilities.

View the UKG Press Release

6 Myths About Accessibility in the Workplace, Debunked

Business leaders and human resources managers are increasingly working to improve diversity, equity, inclusion, and belonging (DEI&B) in the workplace. Yet one aspect of DEI&B often gets overlooked: accessibility in the workplace.

View the UKG Blog Post
The Walt Disney Company

Corporate Stock Photography Collection

Disability:IN is pleased to offer disability-inclusive stock photography to the public, powered by The Walt Disney Company. Through this collection, we are proud to help corporations and content creators depict people with disabilities in the workplace in an authentic and affirming manner.

View the Corporate Stock Photography Collection


Under the leadership of co-chairs Jill Kramer (CMO of Accenture) and John Pluhowski (CCO of TD Bank) the coalition is comprised of CMOs and CCOs from Disability:IN’s partner companies to drive disability inclusion within their organizations and throughout the industry.

Jill Kramer headshot

Jill Kramer

Chief Marketing and Communications Officer of Accenture

John Pluhowski headshot

John Pluhowski

Chief Communications Officer of TD Bank, N.A.

Participating Companies Include

Join IN

To learn more about the Coalition and to express interest in joining, please email us.

[email protected]