IN DC Metro: The Power of Storytelling To Create Change

Article by Natalie Benjamin, Senior Manager, EY Lane4, EY Professional Services Limited, July 2021
Storytelling is one of the most powerful and valuable skills a leader can have.
In brief

• People are wired to respond emotionally to change, therefore stories can help coherently communicate the narrative for change.
• When listening to stories, our brains release oxytocin which makes audiences more compassionate.
• Leaders who deliver compelling stories make them catchy, impactful, authentic and simple.

In times of great organisational transformation, storytelling can be a leader’s most powerful communication tool. This article explores the psychology of stories and how you can harness their power for leading transformational change in your organisation.
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