The Next Growth Market Research: An Executive Activation Kit

The Next Growth Market: What Business Leaders Should Know About the $675 Billion Disability Consumer Opportunity

New research from Disability:IN and the American Institutes for Research (AIR) reveals a powerful consumer segment with substantial purchasing power, discretionary spending, and significant implications for customer experience, innovation, and growth.

The disability consumer market represents $675 billion in disposable income and continues to grow, driven by accessibility and innovation. For business leaders, the opportunity goes beyond awareness—success requires embedding accessibility into strategy, product development, and customer experience to unlock growth and better serve this expanding market.

Download the Executive Summary Here