Disability:IN Insight Lab

How is your brand tapping into the disability market?  

Disability:IN Insight Lab provides market intelligence on one of the world's largest networks of disability-engaged consumers and professionals, helping organizations gather actionable insights that inform product development, customer experience, marketing strategy, technology investments, and innovation initiatives.

Learn How We Can Help
Lightbulb icon with extending circles and lines with grid background.

Turn Customer Understanding Into Competitive Advantage

Insight Lab helps organizations connect with and understand their customers, validate ideas, uncover opportunities, and make more informed strategic decisions.

Why Leading Companies Choose Disability:IN

What We Help Organizations Do

How it Works

Ideal For

Disability:IN convenes one of the largest and most trusted networks of disability-engaged professionals, consumers, entrepreneurs, and business leaders in the world. This provides organizations with access to perspectives that are frequently underrepresented in traditional market research approaches.

Through Insight Lab, organizations can engage directly with consumers and professionals with disabilities to better understand:

  • Unmet customer needs, expectations, and emerging market opportunities
  • Unintended barriers, friction points, or accessibility gaps
  • Consumer preferences, decision-making, and purchasing behaviors
  • Product, service, and technology usability and user experience
  • Brand perceptions, messaging effectiveness, and audience connections
  • Opportunities to strengthen products, customer experiences, and go-to-market strategies

Whether you're exploring a new market opportunity, validating an idea, improving a customer experience, or testing a product, Insight Lab helps organizations gather the perspectives needed to make more informed business decisions.

  • Custom Research: design studies tailored to your organization's goals, target audiences, and strategic priorities. ‍
  • Focus Groups: facilitate moderated discussions to gather qualitative feedback, explore perceptions, and uncover meaningful insights. ‍
  • Consumer Panels: engage directly with disabled audiences to test ideas, gather feedback, and validate assumptions. ‍
  • Product & Experience Testing: evaluate products, services, technologies, and customer journeys to identify usability challenges, friction points, and opportunities for improvement. ‍
  • Market Studies: explore customer segments, emerging trends, and market dynamics to inform business, innovation, and growth strategies. ‍
  • AI & Technology Evaluation: feedback on AI-powered tools, digital experiences, and emerging technologies to identify unintended barriers, accessibility gaps, and opportunities to improve adoption and user experience.

Insight Lab engagements are tailored to your objectives, audiences, timeline, and desired outcomes.

  • Start with the Question- tell us what you're trying to learn. We'll work with you to understand your objectives, target audiences, and key business questions. Share your objectives, target audience, and desired outcomes. ‍
  • Design the Approach- Together, we'll identify the research methods best suited to your goals, from focus groups and consumer panels to product testing, market studies, or custom research. ‍
  • Gather Insights- Disability:IN helps connect you with relevant consumers and professionals with disabilities to gather meaningful feedback and insights. ‍
  • Apply What You Learn- Turn customer feedback into smarter products, stronger experiences, and more informed business decisions.

Designed for teams seeking deeper customer understanding, stronger products, and more informed business decisions.

  • Product & User Experience (UX)
  • Marketing & Brand Strategy
  • Consumer Insights & Research Teams
  • Customer Experience (CX)
  • Innovation, Design & New Product Development
  • Accessibility Teams
  • Technology & AI Leaders
  • Human Resources & Benefits
  • Corporate Strategy & Growth

Start the Conversation

Complete the form below and a member of our team will be in touch to discuss your goals and explore potential research opportunities.

Disability:IN Insight Lab Interest Form






By clicking submit below, I expressly consent to Disability:IN doing the following: using my email address to contact me to share information regarding any of its programs or services and to use and disclose the aggregated and deidentified information, provided herein, for research and other purposes.

Contact Information

Concentric circles with various market, consumer, innovation, money, and branding icons with three icon figures in the center.
New research from Disability:IN and AIR

The $675B Market Opportunity

Consumers with disabilities are earning, spending, investing, and influencing purchasing decisions across every industry. The question is: How are you competing for this business?

Explore the Research

Insight In Action

How leading companies are working with Disability:IN to create better products, stronger customer experiences, and more effective go-to-market strategies.

Wheelchair user showing an up close black Jansport backpack holding various items.

JanSport

Disability:IN partnered with JanSport on user testing, market research, and campaign amplification to launch the Adaptive Collection- proving the power of disability inclusive innovation.

Jansport Adaptive Collection
Two individuals smiling and laughing on a picnic in the park.

Hinge

In partnership with Hinge, we collaborated on the “Love & ADHD” report- engaging daters with ADHD from the start, supporting the research and design, and amplifying the findings through community-centered storytelling.

Hinge Love & ADHD Report
Let’s Get Started

How Is Your Organization Tapping IN?

Whether you're launching something new, refining an existing offering, or exploring an emerging opportunity, Disability:IN Insight Lab helps organizations transform customer insight into products, experiences, and strategies that create lasting business impact.

Start the Conversation
Explore the Latest Research