Viasat Inc. conducted a Self-Identification campaign, partnering Employee Communications with their Ability Alliance and Veterans Alliance Employee Resource Groups (ERGs). Part of the employee communications consisted of sharing stories and quotes from ERG leaders as to why self-identification is important to Viasat. As a result of this successful campaign, the company significantly increased our percentage of employees who identified as having a disability, and significantly increased the percentage of employees who chose to complete the form. The campaign increased awareness and interest and also amplified the importance of disability inclusion.