Ford in the UK invested in a marketing campaign with a leading mental health charity called Time to Change to tackle the stigma that surrounds mental health. Throug a campaign called The Elephant in the Transit Van, the Company highlighted internally and externally the importance of mental health. Working with Mental Health First Aid (MHFA) England, Ford has trained over 100 mental health first aiders across UK locations to help give mental health the same parity as physical health.