Nearly 15% of the world’s population experiences some form of disability – yet historically, the portrayal of people with disabilities in marketing has rendered them all but invisible.

Disability:IN partnered with Google to launch “All In” – an accessible marketing playbook.

And what better place to introduce these insights than at the Cannes Lions International Festival of Creativity, where a key theme this year is representing the underrepresented in creative work. Google is the first official accessibility partner of Cannes Lions and they are working with Cannes to make sure the Festival itself is built for people with disabilities.

Access Toolkit
"We're so proud to participate in this inclusive marketing toolkit. Companies that make sure disability is culturally represented will see stronger outcomes, better ideas and outsized brand fit. What's more, disability reaches other dimensions of diversity making it a truly intersectional demographic." - Jill Houghton, President & CEO, Disability:IN